Every year, a handful of holiday toys inspire the ultimate gift giving spirit among American shoppers -- millions of them who flock to the toy aisles (usually several in their quest for the season’s “hot” toy) leaving a trail of Furby boxes, tufts of “Tickle Me Elmo” fur and good old fashioned holiday “cheer” in their wake.
 
According to the kids’ trend gurus at Big Blue Dot (www.bigblue.com) and Toy Wishes magazine, this year will be no exception. They predict that there will be a number of “hot ticket” items this holiday season -- including Sony’s high-profile, high-power PlayStation 2 gaming system and the latest video game installment in the Pokemon odyssey from Nintendo’s GameBoy.
 
While you’re stocking your shelves with these top sellers, be sure to take full advantage of the valuable cross- merchandising opportunity specialty maga- zines represent during the holidays. In addition to carrying the season’s hottest toys, help your customers stuff their stockings with these Kable titles!
GamePro Presents
The PlayStation 2 and
PlayStation Encyclopedia

UPC: 0-71896-46665-2
Cover price: $5.99 U.S./$7.50 CAN
On-sale: Dec. 5
 
GamePro
UPC: 0-71896-46655-X
Cover price: $4.99 U.S./$6.50 CAN.
Upcoming on-sale: Nov. 14 (Dec.),
Dec. 12 (Jan.)
 
Beckett Pokemon Collector
UPC: 0-71896-48257-X
Cover price: $4.99 U.S./$6.99 CAN.
Upcoming on-sale: Nov. 21 (Dec.),
Dec. 19 (Jan.)
 
New Holiday Title Spotlight -
Beckett Dragon Ball Z Collector
Just in time for the holiday toy season, Beckett Publications, one of the most trusted names in collectible publishing, announces the first-ever monthly title devoted exclusively to the hottest toy craze to sweep the nation in years — Dragon Ball Z!
What is Dragon Ball Z?
A popular and successful cartoon property, “Dragon Ball Z” is the top-rated program on the Cartoon Network, airing daily in the U.S. with a broad audience of 8- to 16-year-olds. In addition, Dragon Ball Z maintains a collectible card game license held by Playoff Inc., trading card license held by Art Box and toy license held by Erwin. With its growing popularity, Dragon Ball Z Games will soon be released for Gameboy, Nintendo and Sony systems.
How big is Dragon Ball Z?
o In 1999, Dragon Ball Z merchandise generated more than $3 billion in retail sales.
o The Official Dragon Ball Z Website (www.dragonballz.com) averages more than 800,000 hits each day.
o The phrase “Dragon Ball Z” consistently ranks near the top of Lycos 50 and Yahoo! searches — ahead of items like “Britney Spears,” “the NFL,” “Big Brother,” and “Napster.” In fact, for the week of September 23, 2000, only “the Olympics” ranked higher!
o Already, more than one million Dragon Ball Z home videos have sold in North America.
What’s Inside Beckett
Dragon Ball Z Collector?
* Price guides for Dragon Ball Z collectibles
* Complete coverage of all Dragon Ball Z characters
* Reviews of the hottest merchandise and newest cartoon episodes
* Dragon Ball Z website reviews
* Monthly contests with prizes
* Card set and trading card game previews and reviews, and more!
 
Publisher: Beckett
Title: Beckett Dragon Ball Z Collector
Frequency: Monthly
Cover Price: $3.99 U.S, $5.99 Canada
Pages: 64 color
UPC/Bipad: 0-71896-48259-1
 
For more information on how you can supply this hot new title, please contact your Kable representative today!

Don’t forget about the cross-merchandising opportunities associated with other popular holiday gift items! Check out Kable titles like Widescreen Review (48798), Mac Home Journal (48364) and Digital Camera Magazine (47813) for the latest and greatest consumer electronics and personal computing news!
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