Dear Business Partner:

It's always this time of year that those three dreaded words pop up - New Year's resolutions.

Amidst the parties, shopping, holiday planning, and Y2K jitters, those of us at Kable are also taking some time to ponder what the coming year will bring and what we can do to make our company better.

It is a challenge that we do not take lightly. The tumultuous nature of the industry demands that our company vision be constructed cautiously, but with creativity and ambition.

 

  Now more than ever, a national distributor must specialize in many diverse areas, balance a variety of responsibilities, and meet the needs of several different parties at the same time to operate successfully. Our existence is born out of the publisher's need for a multi-purpose representative, yet this is no small feat. In the process of this grand balancing act, it seems that many ND's find themselves operating more reactively than proactively.

It is Kable's mission to break that mold. We believe that the national distributor of the 21st century will define the industry - not let the industry define them.

While changes in the wholesale community have reshaped the marketplace - sometimes seemingly at the expense of many publishers and subsequently, national distributors - Kable will continue to adapt and work within this new environment. We will also continue to arduously challenge perceived barriers and defend our client publishers when outside objectives contradict short- and long-term planning.

Additionally, we do not intend to focus all of our energy in one area. We will continue to expand our direct-to-retail business and our ever-growing wholesale network. Significant energies will be focused on enhancing retailer relationships and extending our business in previously untapped international circles.

Kable will also evaluate other ventures that offer synergistic benefits and further extend our wide array of publisher services. We will strive to reach our ultimate objective of being a "one-stop-shop" for all of our clients' media service needs.

With the year 2000 just around the corner, we are reminded of the new beginnings that each day brings. We look forward to exploring these opportunities with you, and to discovering the mutual success that each will uncover. Y2K will be an exciting year for Kable.

On behalf of the Kable family, have a happy and prosperous New Year! 

Sincerely,

Michael Duloc
President & Chief Operating Officer