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With the new year here, it's time to stock the 2001 edition of the time-honored Farmers' Almanac (48405) once again. In addition to providing a high-quality product with widespread brand recognition, the publisher has added a bonus package providing special vanity cover options and free advertising space for retailers that meet specific requirements. Contact your Kable representative immediately to take advantage of this exciting program! How do you turn mere inches of display space into big profits
at the cash register? Stock top-selling astrology titles like
StarScroll (45135/45136)
and Astro Signs (47306).
These miniature publications are consistently ranked in the top
10 best-selling checkout publications in major retail chains
and generate the most revenue per square inch of display space.
And, each comes in a convenient pre-packaged display - For more information on any of the above programs or products, contact your Kable representative today.
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With the rapid expansion of the information superhighway and growing consumer use of new media outlets, the publishing industry is taking the next logical step by integrating technology and old-fashioned journalism. Publishers from all magazine categories are experimenting with website cross-promotion and value-added premiums -- such as CD-ROMS and computer software -- as a sure-fire way to boost retail sales. Many of Kable's clients are at the forefront of this effort: Homestyles Publishing, the leading source of home plans for builders and consumers, publishes three monthly magazine series regularly polybagged with CD-ROM's corresponding to the issues' editorial focus. Each CD-ROM includes 3-D home plans, technical blueprints from top architects, and more! Homestyles Presents (48345) - Issue #3, on sale Mar. 28, profiles "Distinguished Best Sellers," and is accompanied by a CD-ROM featuring 1,500 additional home designs. In addition, Issue #5 (on-sale: May 23) includes a "Virtual Home CD-ROM" and features on "Traditional Southern" home plans. Homestyles Source (48346) - On sale March 14, Issue #3 showcases "Southern Best Sellers," along with a free "Home Makeover" CD-ROM. Homestyles Specials (48347) - Issue #7 (on-sale: July 4, 2000) is dedicated to First-time Buyers and is polybagged with the special "Your New House" CD-ROM. incite PC Gaming, the monthly gaming/lifestyle magazine for hip PC gamers, offers an interactive CD-ROM including game trials, tips, and demonstrations, in patented die-cut packaging. In addition, publisher Computec Media recently launched a first-of-its-kind DVD magazine subscription-incite PC Gaming DVD - as well as an online destination, www.incitegames.com to accompany its titles, incite PC Gaming (47603) and incite Video Gaming (47602). With recent retail sales figures highlighting Macintosh computers as consistent top sellers, Mac Home Journal's (48364) popularity and newsstand recognition is steadily increasing. To complement this expansion and capitalize in the interactive nature of the category, the magazine's publishers are utilizing technology and the internet in several exciting, groundbreaking ways. Via the Mac Home Interactive website, http://www.machome.com, Mac Home Journal readers can download programs mentioned in the magazine. In addition, the magazine's editorial staff provides on-line technical support, answering readers' questions within 24 hours using a preset form on the website. In addition, each issue of Mac Home Journal includes a CD-ROM with games, updates, and news bulletins to give consumers the most from their personal computing magazine. A monthly publication, Mac Home Journal carries a cover price of $7.95 in the United States and $8.95 in Canada, and offers 10-percent RDA. Get "plugged in" with these cutting-edge titles today! Contact your Kable representative. |