The Kable family established Kable Printing Company in the late 1800’s in the rural Illinois community of Mount Morris. The company quickly earned a reputation as an efficient printer of mass-market magazines, and thrived. Throughout the turn of the century and into the beginning of the Great Depression, Kable Printing continued to do well. It did so well, in fact, it looked to expand its operation.
Harry Kable, then President of Kable Printing Company (or Kable Industries as it renamed itself), decided to enter the world of magazine distribution for some of the publications his company was printing. It was, to say the least, an opportune time to enter the foray; independent distribution was just beginning to come into its own as a forum for single copy sales. Hearst had just entered the field two years before (with ICD), and another company, Independent News (now Warner Publisher Services), was also looming on the horizon. On April 30, 1932, Harry Kable successfully started a new division of Kable Industries, Kable News Company. The fledgling outfit had just one client, Hugo Gernsback’s “Radio-Craft”. The first month’s billing amounted to a grand total of $12,364.93. Not much, but it was a start. (“Radio-Craft” was subsequently renamed “Radio-Electronics”, a title that is presently distributed by Kable News Company.)
The new division apparently filled a need in the growing magazine field. More and more publishers joined the Kable family in that first year. At the end of twelve months in business, Kable News Company had billed almost three-quarters of a million dollars. Five years later, the company’s billing climbed to over six million dollars. (Today, our newsstand clients generate over $700 million in annual retail sales.)
Kable Industries quickly moved to expand it operations even further. It started another division, an advertising and promotion service for magazine publishers, called Kable-Colcord, Inc. Meanwhile, Kable News Company expanded its distribution operation into other fields, such as the distribution and sale of golf balls, cigarette filters, razor blades, bridge score cards, and distribution forms (for ID wholesalers). Kable News headquartered itself in the Mount Morris College Administration Building in the center of town.
In 1957, Kable celebrated its 25th anniversary. The company had fully recovered from the comic book disaster and
by the 1960’s, the company had settled into a position of one of the leading national magazine distributors in the industry. Expansion slowed but did not stop.
In 1969 AMREP Corporation acquired Kable News Company.
AMREP was committed to the distribution business from the beginning. And with its
substantial financial support, Kable grew dramatically during the first years after the
acquisition.
It was also in 1969 that Kable began to perform, as an accommodation to some of its publishers, subscription fulfillment services. As the years
progressed, the retailers changed. There was a time when the average retailer was the
corner newsstand. Instead the average retailer became the large chain store
(supermarket, drug, discount and convenience) selling a variety of merchandise, publications representing just a small portion of their total sales.
Through the years, the newsstand industry profile went through many changes. There
were fewer wholesalers. Instead of the more than eight hundred individual wholesaler
agencies in business in 1932 when Kable first entered the business, the totals today
are less than 100 owners, where three owners represent nearly 90% of North American
newsstand sales. Many individuals own more than one agency; ownership
no longer rests in the local community.
The national distributor ranks also dwindled due to consolidations and business failures
with most of the survivors owned by large public companies. While this reduction in
numbers would normally make each of the remaining companies more profitable, the
difficult and very competitive marketplace has produced financial challenges for everybody.
In 1988 Kable acquired Publishers Aide, a West Coast fulfillment company, and merged its operations with that of its fulfillment subsidiary.
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